Central hyperlinks are those text hyperlinks that URL one site to a different page on the same website domain – specifically, those text links within the information on the page rather than navigation.
5 Steps To Set Up an Internal Linking Strategy
Increase Your Content
To be able to do internal linking well, you’ll need lots of pages to link to. So, step one is to produce plenty of content on your website. This is anything from landing pages to blog posts.
To get this done properly, you will need a successful content marketing strategy. This can help ensure your content is on-point and centered on providing value to your ideal prospective customer.
Once we mentioned it in the introduction, some will attempt to create this sound way more difficult than it’s, and they’ll bombard you with a lot of rhetoric and jargon that’s as confusing since it is useless.
All you have to do is create content around topics highly relevant to your organization that may provide value.
Use Anchor Text Effectively
When you have a huge amount of quality, relevant content, the next thing is to ensure you’re doing internal linking properly.
Anchor text is the words in your content that link away to other content on your site. Once you create content, the first thing you’ll need to consider is providing value to your reader.
So, when utilizing anchor text, you do not wish to jam several words into a word or write an undesirable sentence for the sake of adding an anchor link into your content.
Instead, what you will like to do is integrate it normally into your content. It should not stand out of a reading viewpoint – but it will stick out just because a few words in a word will undoubtedly be hyperlinked.
And those words hyperlinked will often function as a keyword a full page has been optimized for.
As an example, you can look at our guide to basic SEO strategies for a robust boost in traffic, and it provides you with a brief look at how internal linking works within a general SEO strategy.
Try Linking to Pages Not in Your Website’s Main Navigation
In the introduction, I mentioned it was feasible for us to link to “small business SEO” and “SEO consultants” – we could try this when relevant.
But to obtain probably the most value, the example within our last point is better. Linking off to relevant blogs that aren’t in the main navigation is a much better use of internal linking, mainly because the pages in the main navigation are no problem finding on every page.
Linking to relevant blogs, which are less no problem finding, on one other hand, makes your complete website easier to navigate, and you obtain more value out of those pages and posts that aren’t as simple to find.
The two pages you don’t wish to waste your internal links on are the Contact Us page and the homepage.
Ensure Links Are Relevant to the Content
As stated in the second point, links should blend seamlessly with the information an individual is reading. If you are likely to put text links that aren’t embedded in your content, they need to be highly relevant to the topic on the page.
The blog on which these links are observed is approximately content marketing, and you will see why these links are typically related compared to that same topic in one way or another.
Both of these ways are the best way to add internal links to your content, while they help to improve your website’s overall search presence. But additionally, they ensure it is easier for readers of one’s website to have each of their questions answered, which can help increase the likelihood of these becoming a customer.
Don’t Overdo the Number of Internal Links on a Page.
Exactly how many internal links on a full page are a lot of?
The overall consensus is that you may as well be asking just how long is a piece of string? That is, it depends on multiple variables. Mostly, however, it depends on what long your blog post is and simply how much content you’ve on your website.
But other, much shorter blogs only have as many links as is essential – how many internal links on a quick blog corresponds to simply how much of the blog a website owner feels may be linked out to other pages on their website.
There was a point when the number was less than 100. But nowadays, there are so many rules and variables that there’s no hard and fast rule. With that said, keeping to less than 100 does still seem a great idea.