The State of Local SEO: Industry Insights for a Successful 2019
One thousand because of the 1,411 respondents who gave of the time and knowledge in contributing to this major survey! You’ve created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are employed by them right now, and where some frankly stunning opportunities for improvement reside. Now, we’re ready to share your insights into:
- Google Updates
- Company infrastructure
- Tool usage
- And a good deal more…
This survey pooled the observations of everybody from people working to promote just one small company, to agency marketers with large local business clients:
Thanks to you, this free report is a window in to the industry. Bring these statistics to teammates and clients to earn the buy-in you need to effectively reach local consumers in 2019.
You will find so many stories here worth your time
Let’s pick just one single, to give an expression of the intelligence you’ll access in this report. Likely you’ve now seen the Local Search Ranking Factors 2018 Survey, undertaken by Whitespark together with Moz. For the reason that poll of experts, we saw Google My Business signals being cited as the absolute most influential local ranking component. But the thing that was #2? Link building.
You could come away from that excellent survey believing that, since link building is so important, all local businesses must be doing it. However not so. The State of the Local SEO Industry Report reveals that:
When asked what’s working best for them as a technique for earning links, 35% of local businesses and their marketers admitted to presenting no link building strategy in place at all:
And that, Moz friends, is what opportunity looks like. Get your meaningful local link building strategy in place in the newest year, and prepare to leave ⅓ of your competitors behind, wondering the method that you surpassed them in the neighborhood and organic results.
The entire report contains 30+ findings such as this one. Rivet the attention of decision-makers at your agency, quote persuasive statistics to hesitant clients, and share this report with teammates who must be brought as much as industry speed. When read in tandem with the Local Search Ranking Factors survey, this report can help your business or agency understand both what experts are saying and what practitioners are experiencing.
Sometimes, local search marketing could be a lonely road to travel. You might find yourself wondering, “Does anyone understand what I actually do? Is other people experiencing this task? Just how do I benchmark myself?” You will discover both confirmation and affirmation today, and Moz’s best hope is that you’ll come away an improved, bolder, more efficient local marketer. Let’s begin!