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SEO Content Writing vs. SEO Copywriting: Is There a Difference?

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SEO Content Writing vs. SEO Copywriting: Is There a Difference?

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Heather Lloyd-Martin could be the pioneer of SEO copywriting.

A 20-plus year veteran in the room, she’s helped countless businesses generate more traffic and sales with SEO-friendly content.

But the definition of “SEO copywriting” could very well be a small misnomer.

Is it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?

These questions have popped up time and time again within the SEO community. Truth be told, the difference does matter – as those two forms of writing would bring very different results for businesses.

Let’s finally put this question to rest and uncover when SEO experts should turn to content writing versus copywriting for their projects.

 

Both Writing, Different Results

Both SEO content writing and copywriting have related to the language on the page, but they each serve their particular distinct purpose.

This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.

Confusing both – or ineffectively combining both – will probably cause subpar results. It’s worthwhile considering the difference in order to find the right method (and writer) for your project.

 

What’s the Difference Between Content Writing vs. Copywriting?

With SEO content writing, the primary goal would be to generate organic traffic via search engines.

With copywriting, the primary goal would be to convert traffic into leads and sales.

Are generally content writing and copywriting capable of accomplishing both? Absolutely. Nevertheless the difference really comes down as to the you are attempting to do and which method does it better.

Therefore, it’s best to consider the immediate and end goal of your project, and then find an author who is able to achieve those goals the best.

Is There This kind of Thing as ‘SEO Copywriting ‘?

If SEO content writing and copywriting are very different, where did “SEO copywriting” result from?

My belief is that the definition of “SEO copywriting” is a results of many SEO experts confusing both forms of writing.

Some SEO pros said both forms of writing are one and the same.

Others said they were different. Others said there clearly was an overlap.

Overall, there clearly was no consensus about what “SEO copywriting” is or whether it even exists.

However, there’s no doubt that the definition of “SEO copywriting” itself does exist and that users are actively searching because of it online.

 

But What About ‘SEO Copywriting’Being fully a Highly Searchable Term?

Since “SEO copywriting” is really a term that a uses, it’s no surprise so it has changed into a highly searchable keyword.

SEMrush shows “seo copywriting” as getting 880 searches monthly, slightly ahead of “seo content writing” at 770 searches per month.

People are clearly using this term to find content service online. So, any smart SEO content writer or SEO content agency could be savvy to a target “seo copywriting” to attract more traffic for their website.

 

The cycle continues.

However, the search intent behind this keyword is really a bit muddled.

  • Are people searching for website content services?
  • Blog posts?
  • A sales page copywriter?
  • Ad copy?

It can be hard to tell.

As an example, as an SEO content writer myself, I often get SEO agencies inquiring about copywriting, Facebook ad copy, social media copy, sales pages, etc.

While these projects do involve content, they do not necessarily involve SEO. Rather, they require sales copy – something that’ll or might not be beyond an SEO content writer’s wheelhouse.

While “SEO copywriting” is really a term in the SEO industry’s vocabulary, it’s still important to produce a distinction between SEO content writing and copywriting. This is because the technique you choose should be the best fit for everything you are attempting to accomplish along with your content.

And once you understand that, you can hire the best type of writer to get the work done.

 

When to Hire an SEO Content Writer

You hire an SEO content writer when you want to attract more organic traffic to your website through high-quality, keyword-optimized content.

 

\Heather Lloyd-Martin could be the pioneer of SEO copywriting.

A 20-plus year veteran in the room, she’s helped countless businesses generate more traffic and sales with SEO-friendly content.
But the definition of “SEO copywriting” could very well be a small misnomer.s it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?
These questions have popped up time and time again within the SEO community. Truth be told, the difference does matter – as those two forms of writing would bring very different results for businesses.

Let’s finally put this question to rest and uncover when SEO experts should turn to content writing versus copywriting for their projects.
Both Writing, Different ResultsBoth SEO content writing and copywriting have related to the language on the page, but they each serve their particular distinct purpose.

This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.
Confusing both – or ineffectively combining both – will probably cause subpar results. It’s worthwhile considering the difference in order to find the right method (and writer) for your project.

What’s the Difference Between Content Writing vs. Copywriting?With SEO content writing, the primary goal would be to generate organic traffic via search engines.

With copywriting, the primary goal would be to convert traffic into leads and sales.
Are generally content writing and copywriting capable of accomplishing both? Absolutely. Nevertheless the difference really comes down as to the you are attempting to do and which method does it better.

Therefore, it’s best to consider the immediate and end goal of your project, and then find an author who is able to achieve those goals the best.
Is There This kind of Thing as ‘SEO Copywriting ‘?If SEO content writing and copywriting are very different, where did “SEO copywriting” result from?
My belief is that the definition of “SEO copywriting” is a results of many SEO experts confusing both forms of writing.

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